Branding and Identification Questionnaire

Please complete the information about the product you wish Toxicom studio’s Design to complete for you.  This questionnaire helps the designer better meet your needs.  Please answer in complete sentences with as much detail as possible. 

General company information: (Brief history/ “About Us” )

Company Name: Toxicom studio’s

Product Name: videogames/stalker

What type of product does your business offer? videogames

Who (age/gender) is your target audience and who is your most ideal customer (economic status/education etc)? Both genders our main customer is a teenager and college student.

How would you describe your services and/or products? Awesome, we make shooter, puzzle, RPG’s, and many other hardcore games.

Who are your competitors and how do you differ from them?  (Provide links) to find the companies in Texas look here: http://www.gamedevmap.com/index.php?query=texas&Submit=Search

Please provide general information about your business. (Location, years in business, employees etc) location: college station/TX, we have been here for 8 years, we have over 300 employees, and we make RPG, shooter, casual, hardcore games the business started with woman named Erica Axandrea and it all began in a small room in her attic.

What is the idea behind the business name? Is there a unique story, if so please explain? My favorite game of all time was this old game called Fallout 3 where you had to survive in a broken, shattered barely a shadow of its once powerful self the united-states of America.

What is the overall mood of the product?  Playful, Serious, Ultra-professional?

We can be All of them.

Logo information: (product) because we make videogames mainly for hardcore and competitive gamers we would like it to reflect our style.

Do you want an image logo (no text/or text under image: Example: Nike Swoosh) or TypeLogo (Ex: Coca-Cola)? Both.

What is the overall message you wish to portray (look back at the company information you provided, playful etc.)? That we are serious and can be playful of awesomeness.

What logos types do your think will appeal to your audience and why.  (provide links if you have styles you like) skulls, blood, gun, war, razors, knives, bullets, graffiti, bullet holes, goo, acid, erosion, death, spikes, poison, crows, death mask, gas mask etc….

Where will you be using the logo?  (Print, website, video media) our website on the covers of our product and bags.

Do you have any color preferences, or existing brand colors? If yes, please list them below or attach a current image of existing logo or webpage.  Green, white, black and grey.

What feeling or message do you want your logo to convey to those who view it? Serious, Friendly, Steadfast, Loyal, Regal, aggressive yet playful etc…

Do you envision something modern and trendy or more organic (natural, soft, roundish)? Modern or retro or even organic.