Branding and Identification Questionnaire
Please complete the information about
the product you wish Toxicom studio’s Design to complete for you. This
questionnaire helps the designer better meet your needs. Please answer in complete sentences with as
much detail as possible.
General company information: (Brief
history/ “About Us” )
Company Name: Toxicom studio’s
Product Name: videogames/stalker
What type of
product does your business offer? videogames
Who (age/gender)
is your target audience and who is your most ideal customer (economic
status/education etc)? Both genders our main customer is a teenager and college
student.
How would
you describe your services and/or products? Awesome, we make shooter, puzzle,
RPG’s, and many other hardcore
games.
Who are your
competitors and how do you differ from them?
(Provide links) to find the companies in Texas look here: http://www.gamedevmap.com/index.php?query=texas&Submit=Search
Please
provide general information about your business. (Location, years in business,
employees etc) location: college station/TX, we have been here for 8 years, we
have over 300 employees, and we make RPG, shooter, casual, hardcore games the
business started with woman named Erica
Axandrea and it all began in a small room in her attic.
What is the
idea behind the business name? Is there a unique story, if so please explain? My
favorite game of all time was this old game called Fallout 3 where you had to
survive in a broken, shattered barely a shadow of its once powerful self the
united-states of America.
What is the overall mood of the product?
Playful, Serious, Ultra-professional?
We can be All of them.
Logo information: (product) because
we make videogames mainly for hardcore and competitive gamers we would like it
to reflect our style.
Do you want
an image logo (no text/or text under image: Example: Nike Swoosh) or TypeLogo
(Ex: Coca-Cola)? Both.
What is the
overall message you wish to portray (look back at the company information you
provided, playful etc.)? That we are serious and can be playful of awesomeness.
What logos
types do your think will appeal to your audience and why. (provide links if you have styles you like) skulls,
blood, gun, war, razors, knives, bullets, graffiti, bullet holes, goo, acid,
erosion, death, spikes, poison, crows, death mask, gas mask etc….
Where will
you be using the logo? (Print, website,
video media) our website on the covers of our product and bags.
Do you have
any color preferences, or existing brand colors? If yes, please list them below
or attach a current image of existing logo or webpage. Green, white, black and grey.
What feeling
or message do you want your logo to convey to those who view it? Serious,
Friendly, Steadfast, Loyal, Regal, aggressive yet playful etc…
Do you
envision something modern and trendy or more organic (natural, soft, roundish)?
Modern or retro or even organic.
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