Monday, September 23, 2013

Typography worksheet # 1

Typography Worksheet:
Use the links below to complete the worksheet

Write out the answers to these questions in complete sentences. 
Typography-anatomy.jpg
Label and define all of the above numbers:
1. The ascender lines the imaginary line that determines the height of ascenders.
2. The base line the imaginary line on which all characters rest. Descenders hang below the base line.
3. The ascender height is the x-height plus the height of the ascending stroke. The distance between the baseline and the ascender line.
4. The cap height the height of capital letters. The distance between the base line and the cap line.
5. The descender  is the stroke of a letter that dips below the base line, as in the letters g and j.
6.the ascender is the stroke of al letter which rises above the mean line.
7. The x-height the distance between the flat top and bottom of a lower case letter which hads no ascender of descender, such as x.it is the distance between the base line and the mean line. The curbed tops and bottoms of the, o, and g extend beyond the lines so that they appear visually it fit the x-height.
8. The cap lines the imaginary line which determines the height of capital leters.
9. The mean line the imaginary line which determines the height of lower case letters. Ascender rise above the mean line.
10.  The desender line is the imaginary line which defines the both reach of descendres.




Define Serif: a serif font has letters that are easily read and unlike san-serif fonts it has the extra tips at the ends of each letter.
Define Sans-Serif: san-serif font is very basic or classic and looks slender and slick.
When do you use Antique Fonts? When writing a British newspaper or writing a story in old type.
At most how many words should be Decorative Fonts at a time? Only three of them.
What does a script font resemble?  Pre-school writing and letters.
Why use Symbol Fonts?  They establish embellishments into text.

Define Typography: art that is arranged with words to create a graphic art while using the font.
Why do designers need a solid foundation in typography? Everything you touch and create impacts the use of writing styles and techniques.
Kerning:  the distance between the letters.
Leading:  the space between the sentences.
Tracking the space the entire word has.

When do you use Center Alignment? Used to draw attention and is used a majority of the time for headlines and titles.
When do you use Right Alignment?  A clean crisp professional look and  is used quite a bit for corporate business letters, return addresses business cards and many more where formal alignment is needed.
When do you use Justified Alignment?  Usually reserved for newspapers print and body text for textbooks but more difficult to work with. Perfect alignment on both right and left margins Without regard for actual characters. Tracking.
What is remembered, good styling, and bad styling? Bad Why? Because the reader remembers the difficultness of the experience. While good will be smooth and steady which still won’t go unnoticed.
What is legibility? To be legit.
Type size smaller than 7pt is: 6 because its smaller.
Type size smaller than 3pts is: 2
Type range for legible type is: 2 to 6
What size do you use for long passages? 12
What case do we use for Body? 20
What is measure? The amount of a letter.
What can you tell me about Ranged/Ragged Edges? They are ragged. And are harder to read.       
What are some ways text can be used as images? Summarize what you see.  What I see is words that are used every day and are not unique become unique in a vast and brand new way in shapes and objects that we see every day and now those words, those little basic words or letters are now a masterpiece.




Choosing and Using Type:  http://www.will-harris.com/use-type.htm
**Read ALL of it.  Answer the following: **
Why is choosing and using the right font important?  Give YOUR opinion.  I think is important because it shows your personality and mood of the type or writer.
What are the two most important things to remember?   Type shouldn’t over power the text. And there are no bad or good typefaces there are only inappropriate and appropriate.
What is appropriate? What do you have to consider?  What fits what you are making and writing.
  1.  there are 10 Body text should be between 10 and 12 point, with 11 point best for printing to 300 dot-per-inch printers. Use the same typeface, typesize, and leading for all your body copy.
  2. Use enough leading (or line-spacing). Always add at least 1 or 2 points to the type size. Example: If you're using 10 point type, use 12 point leading. Automatic line height will do this for you-never use less than this or your text will be cramped and hard to read.
  3. Don't make your lines too short and or too long. Optimum size: Over 30 characters and under 70 characters.
  4. Make paragraph beginnings clear and simple. Use either an indent or block style for paragraphs. Don't use both. Don't use neither, either.
  5. Use only one space after a period, not two.
  6. Don't justify text unless you have to. If you justify text you must use hyphenation.
  7. Don't underline anything, especially not headlines or subheads since lines separate them from the text with which they belong.
  8. Use italics instead of underlines.
  9. Don't set long blocks of text in italics, bold, or all caps because they're harder to read.
  10. Leave more space above headlines and subheads than below them, and avoid setting them in all caps. Use subheads liberally to help readers find what they're looking for.




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